How much is client churn costing your agency?

Most agencies lose 20-30% of their clients every year. Use this calculator to see the true cost of churn and how much you could save with early warning detection.

Your agency
3100
£
5%Industry avg: 25%60%
£

Sales, pitching, proposals, onboarding time

What churn is costing you

Revenue lost to churn per year

£144,000

4 clients lost per year

Cost to replace lost clients

£32,000

£8,000 per new client acquisition

Total annual cost of churn

Lost revenue + replacement costs

£176,000

With Delight early warning detection

Clients saved per year

1

Churn reduced from 25% to 16%

Revenue protected

£36,000

Retained revenue from saved clients

Acquisition costs avoided

£8,000

No need to replace saved clients

Total annual savings

£44,000

Delight cost

£150/mo

£1,800/year

Return on investment

2344%

£42,200 net gain

How Delight prevents churn
1

Connects to your existing tools (Asana, Monday, ClickUp, Gmail, Outlook) in minutes

2

Monitors email sentiment, response times, project engagement, and communication patterns

3

AI detects warning signs 60-90 days before a client becomes visibly unhappy

4

Alerts your team with specific risk factors and recommended actions to fix the relationship

5

Generates talking points for difficult conversations so your team knows exactly what to say

Stop losing £144,000 a year to preventable churn

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Savings estimate based on a 35% churn reduction rate. Research from Setup, AgencyAnalytics, and Sakas & Company shows that early warning systems can predict churn 60-90 days in advance, giving agencies time to intervene. Actual results vary by agency.